Performance marketing and paid ads Paid ads measured by enquiries, not clicks.
Campaigns on Google, Facebook, Instagram and LinkedIn, built around the result you actually want: calls, forms, bookings or sales. Every dollar is tracked and every campaign is improved week by week.
Part of Marketing, with 6 related services
Stop paying for clicks that go nowhere
It’s easy to spend money on ads. It’s harder to know which ads brought in customers. Without proper tracking and a page built to convert, most of the budget disappears into clicks.
We set up tracking before we spend, send traffic to landing pages built for the action you want, and keep moving budget towards the campaigns that bring in enquiries at the right cost.
What’s included
Take everything, or just the parts you need.
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Google Ads
Search, Performance Max, display and YouTube campaigns for people ready to buy.
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Meta ads
Facebook and Instagram campaigns that reach the right people and bring them back.
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LinkedIn ads
B2B campaigns targeted by industry, company and job title.
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Landing pages
Pages designed around one action, so more clicks turn into enquiries.
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Conversion tracking
Calls, forms, WhatsApp messages and sales tracked back to each ad.
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Ongoing optimization
Testing ads, audiences, bids and budgets to lower your cost per lead.
How we run paid campaigns
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1
Set goals
Agree on the result, target cost and budget.
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2
Track
Install conversion tracking before any money is spent.
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3
Build
Create campaigns, ads and landing pages.
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4
Launch and test
Go live and test variations from day one.
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5
Optimize
Shift budget to what works and cut what doesn’t.
What you receive
You work directly with the specialist doing the work, from the first call to every report.
- Campaign strategy with targets and budget
- Conversion tracking across calls, forms and WhatsApp
- Ads and landing pages built and tested
- Regular reports on cost per lead and return
More marketing services
All marketing services- Local (GM) Get found on Google Maps and local search with a complete, active Google Business Profile, accurate listings and a steady flow of reviews.
- Search engine Climb the search results with technical fixes, keyword-led content and on-page optimization, plus search ads when you need results faster.
- Social media Planning, content and community management on Facebook, Instagram, LinkedIn, YouTube and X, so your feeds stay active and on-brand.
- Content Website copy, blogs and articles written for your customers first and search engines second.
- Influencer Find creators your customers already follow, then plan and run campaigns with them.
- Analytics Analytics, conversion, call and form tracking set up properly, with reports you can act on.
Paid ads questions
Something else on your mind? Ask us directly.
It depends on your market, how competitive your keywords are and what a customer is worth to you. We’ll recommend a starting budget and adjust it based on results.
Campaigns can start bringing in enquiries soon after launch. The first weeks are also about learning, so performance usually improves as we optimize.
Yes. Accounts are set up in your business’s name, so you keep them and their history.
Ready to get started?
Tell us about your business and what you want to achieve. We’ll tell you honestly what we’d do first.