Brand strategy and positioning Be the obvious choice in your market.
Brand strategy decides what you stand for, who you’re for and why you’re different. We help you get it clear and consistent, so every website, post and ad after it works harder.
Part of Consulting, with 2 related services
A brand is more than a logo
Your brand is what people remember and repeat about you. If it isn’t clear, customers fill the gaps themselves, usually by comparing on price.
We define your positioning and message first, then set the direction for your visual identity, so your logo, website and marketing all tell the same story.
What’s included
Take everything, or just the parts you need.
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Positioning
Who you serve, what you offer and why you’re the better choice.
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Messaging
Your core message, tagline options and key points for every audience.
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Tone of voice
How your brand sounds in writing, with examples.
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Competitor analysis
How competitors present themselves and where you can stand apart.
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Identity direction
Mood boards and principles that guide your logo and visual design.
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Brand guidelines
A reference your team and suppliers can follow.
How we build your brand
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1
Discover
Interviews and workshops about your business and customers.
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2
Research
Review competitors and your market.
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3
Define
Write your positioning, message and tone.
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4
Direct
Set the visual identity direction.
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5
Document
Deliver guidelines your team can use.
What you receive
You work directly with the specialist doing the work, from the first call to every report.
- A positioning statement and core message
- Tone of voice guidance with examples
- Visual identity direction
- Brand guidelines document
Branding questions
Something else on your mind? Ask us directly.
Brand strategy sets the direction. The logo and visual identity are designed in our Design service, and the two are usually done together.
Not always. Sometimes the strategy shows the existing identity works and just needs to be used consistently.
The people who make decisions and the people who talk to customers. Their input shapes the positioning.
Ready to get started?
Tell us about your business and what you want to achieve. We’ll tell you honestly what we’d do first.