Digital marketing strategy A digital plan you can actually follow.
Which channels, in what order, with what budget and what targets. We turn your goals into a practical roadmap, so every dollar and hour you put into digital has a reason behind it.
Part of Consulting, with 2 related services
Tactics without a strategy are expensive
Posting on social, running ads and redesigning the website are all tactics. Without a strategy tying them together, it’s impossible to know which ones matter or how much to spend on each.
A good strategy starts with your business goals and your customers, then works back to the channels, content and systems needed to reach them, with numbers you can check progress against.
What’s included
Take everything, or just the parts you need.
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Business and goal review
What growth means for you, in numbers.
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Customer research
Who buys, why they choose you and how they search.
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Competitor review
What competitors do online and where the gaps are.
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Channel plan
The channels to use, in priority order, and the role of each.
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Budget and targets
How to allocate spend and what results to expect from it.
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Roadmap
A month-by-month plan of what happens and who does it.
How we build a strategy
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1
Discover
Workshops and research on your business, customers and market.
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2
Analyze
Review your current channels, data and competitors.
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3
Plan
Choose priorities, budget and targets.
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4
Present
Walk you through the roadmap and agree next steps.
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5
Review
Revisit the plan as results come in.
What you receive
You work directly with the specialist doing the work, from the first call to every report.
- A written digital strategy
- A channel plan with budget and targets
- A month-by-month roadmap
- A presentation session with your team
Strategy questions
Something else on your mind? Ask us directly.
It covers your whole online presence: marketing channels, website, content, and the systems that handle leads and customers.
Yes. Because we build and run every part of it, we can put the plan into action, or hand it to your own team.
Ready to get started?
Tell us about your business and what you want to achieve. We’ll tell you honestly what we’d do first.