Marketing analytics and tracking Know exactly where your customers come from.
Analytics, conversion and call tracking set up properly, with dashboards and reports that show which channels bring in customers, so you can spend with confidence.
Part of Marketing, with 6 related services
If you can’t measure it, you’re guessing
Many businesses have analytics installed but no idea which calls, forms or WhatsApp messages came from which channel. Decisions about budget end up based on gut feeling.
We set up tracking that follows an enquiry back to where it started, then turn the numbers into reports that tell you what happened, what it cost and what to do next.
What’s included
Take everything, or just the parts you need.
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Analytics set-up
Google Analytics 4 and Google Tag Manager configured correctly.
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Conversion tracking
Every form, booking and purchase recorded as a conversion.
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Call and WhatsApp tracking
Phone calls and WhatsApp clicks tied back to the channel that produced them.
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Ad platform connections
Conversions shared with Google Ads and Meta so campaigns optimize for real results.
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Dashboards
One view of traffic, enquiries and cost, updated automatically.
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Plain-language reports
What changed, why it matters and what we recommend.
How we set up analytics
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1
Audit
Check what’s tracked today and what’s missing or broken.
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2
Plan
Define the actions and numbers that matter to your business.
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3
Implement
Set up tags, conversions and call tracking.
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4
Verify
Test every conversion to make sure the data is accurate.
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5
Report
Build dashboards and send regular reports.
What you receive
You work directly with the specialist doing the work, from the first call to every report.
- A tracking audit and measurement plan
- Working conversion, call and WhatsApp tracking
- A live dashboard for your key numbers
- Regular reports with clear recommendations
More marketing services
All marketing services- Local (GM) Get found on Google Maps and local search with a complete, active Google Business Profile, accurate listings and a steady flow of reviews.
- Search engine Climb the search results with technical fixes, keyword-led content and on-page optimization, plus search ads when you need results faster.
- Social media Planning, content and community management on Facebook, Instagram, LinkedIn, YouTube and X, so your feeds stay active and on-brand.
- Content Website copy, blogs and articles written for your customers first and search engines second.
- Influencer Find creators your customers already follow, then plan and run campaigns with them.
- Performance Paid campaigns on Google and social platforms, managed against cost per lead and return on ad spend.
Analytics questions
Something else on your mind? Ask us directly.
Having analytics installed isn’t the same as tracking what matters. Many set-ups don’t record calls, WhatsApp messages or form submissions correctly.
We set up tracking with privacy in mind and follow the requirements that apply to your business.
Yes. If you use a CRM, including one we build, enquiries can be matched to the customers and sales they turned into.
Ready to get started?
Tell us about your business and what you want to achieve. We’ll tell you honestly what we’d do first.